Click Fraud Control - Increasing your traffic quality
"As estimated average of 14.6% of clicks and impressions Internet advertisers are billed for are fraudulent, according to Outsell Inc. an industry research group. They estimate that click fraud is a $1.3 billion dollar problem: $800 million wasted on fraudulent clicks, and another $500 million no longer being spent on advertising." *
* ABCnews.com. "Click Fraud: The Business of Cyberstealing"
Jason Volack & Lara Setrakian
December 6, 2006